TUONG TAILOR / by Phu Nguyen

Appointment 2017
Client Tuong Tailor
Completion 2017
Area 230 sqm

Tuong Tailor is a well-known local tailoring brand in Hoi An whose store is located next to the Old Quarter of the Ancient Town.

D1 was commissioned to revamp the old shop into a new, contemporary store whose functions mainly act as a showroom and a tailoring office simultaneously. Due to being inside the Ancient Town, governmental regulations on construction like finished materials, wall color, to finished ceiling materials, etc must be strictly followed. Additionally, new ideas have to design while keeping available structural framework and taking advantage of what were available for budget minimization.

The proposed solution was using local material, such as wood, stone, etc. especially the traditional wall painting method on top of available lime. The idea for the ceiling is many small wooden sticks knit together and curved as silk, weaving and connecting all small spaces on ground floor. Upon visit, customers is welcome with a large roof over the sidewalk acting visual stop for visitors. When stepping inside immediately presented with best items categorized for ease of selection while being immersed in a graceful shopping atmosphere.


Hoi An, Vietnam